The CV Risk patient campaign places the Pfizer portfolio at the forefront of cardiovascular disease. It ensures GPs and healthcare professionals know Pfizer is there to help identify and manage their at-risk patients with a portfolio of products.

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We were asked to create a confronting, interactive e-Detailer for the Asia Pacific region. The e-Detailer brings to life key brand messages from the Pfizer portfolio, with each brand maintaining its own unique identity within the CV story. The e-Detailer gives reps the option to customise their message to fit within the time they have with busy HCPs.

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In addition to the e-Detailer we created a tool kit with a series of animations, sales support tools, eDMs and printed materials. 

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Art Direction, concept development & design.
 

Copy: Samantha Young