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Indivior: It's in their head
2018 Creative concept for Healthcare Professionals
“Addiction is not a disease of willpower. It’s a disease of instinct. It lives in the part of the brain that tells you to breathe”
When your brain has been re-wired by dependence, getting your pills is all you can think about.
This concept reveals the hidden struggle of people suffering from painkiller dependence, but positions the disease as something that GPs can fix with the help of Suboxone.
Creative concept only. Did not run.
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